Insights

Notes from the work

Practical writing on digital marketing, advertising and growth, from the people doing it. No fluff, no listicles.

AutomationSeptember 30, 20268 min read

Most automation stacks send more email, not better email. Here is how we structure lead nurturing so every touch earns the next one.

SEOAugust 18, 20269 min read

Search results now summarise before they list. The fundamentals have not moved, but the places where they pay off have.

AdvertisingJuly 7, 20267 min read

How much should you spend on ads, and where? A simple model that keeps spend tied to what the business can actually absorb.

StrategyMay 22, 20266 min read

Third-party tracking keeps getting harder. The businesses that thrive are the ones that know their own customers best.

Web designMarch 11, 20267 min read

A product-specific landing page is still the most effective lead generator most businesses have. Here is the structure, section by section.

Social mediaJanuary 20, 20265 min read

Word of mouth now happens in public. A modest listening setup tells you what to make, who to talk to, and what to fix.

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